“To Western consumers, traditional Japanese sake labelling is indecipherable and largely indistinguishable. Joto’s packaging opts for bold colour and infographics describing each sake’s brewing process and tasting notes. The logo developed for the company was inspired by the geometrical minimalism of Japanese design, but contains a visual delight for the sake aficionado. Sake is traditionally drunk from a snake’s eye cup—a white porcelain vessel with two blue rings printed on the inside that allows the drinker to judge the sake’s clarity and purity.”
(Source: The Dieline)
“To Western consumers, traditional Japanese sake labelling is indecipherable and largely indistinguishable. Joto’s packaging opts for bold colour and infographics describing each sake’s brewing process and tasting notes. The logo developed for the company was inspired by the geometrical minimalism of Japanese design, but contains a visual delight for the sake aficionado. Sake is traditionally drunk from a snake’s eye cup—a white porcelain vessel with two blue rings printed on the inside that allows the drinker to judge the sake’s clarity and purity.”
(Source: The Dieline)
“To Western consumers, traditional Japanese sake labelling is indecipherable and largely indistinguishable. Joto’s packaging opts for bold colour and infographics describing each sake’s brewing process and tasting notes. The logo developed for the company was inspired by the geometrical minimalism of Japanese design, but contains a visual delight for the sake aficionado. Sake is traditionally drunk from a snake’s eye cup—a white porcelain vessel with two blue rings printed on the inside that allows the drinker to judge the sake’s clarity and purity.”
(Source: The Dieline)
Earth Blocks are building blocks made from a composite of recycled materials – coffee beans, green tea leaves, sawdust and tree bark. What’s amazing is that they’re made from so much biomass that they don’t smell like plastic – they smell like coffee, or the respective material they’re made from. Guaranteed hours of creative building and sniffing!
(Source: spoon-tamago.com)
Manotsuru “Onikoroshi” (Demon Slayer) sake from Kura Selections.
(Source: kuraselections.com)
New design for the re-launch of Kirin beer in Australia.
(Source: flashuser.net)
Individually wrapped melon-flavored jellies (inside a plastic container shaped like a melon-half) from AS Foods packaged like something fresh from a farm, and not a factory.
(Source: japantrends.com)
116 Jintan, released on November 6th (11/6) of the 116th anniversary of Morishita Jintan, a century-old health goods brand. Giving the brand a modern makeover, micro-capsules made from seven types of natural medicine treat minor ailments such as bad breath and hangovers.
(Source: japantrends.com)
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